Websites that sell inventory — project microsites, RERA-ready listings and lead capture wired straight into your sales CRM.
Real estate website development builds the digital sales layer a developer sells through: project microsites, RERA-compliant listing pages, floor-plan and gallery viewers, site-visit booking and enquiry forms that push leads into a CRM in real time. For Indian builders the measure of success is qualified site visits, not page views.
The commercial problems we see repeatedly in this sector — and what the build has to solve.
A portal enquiry that reaches a sales executive four hours late is a cold lead. Every form on the site should create a CRM record and alert the assigned executive within seconds, with the project and source already attached.
99acres, MagicBricks and Housing charge for every lead and hand the same buyer to your competitors. An owned project microsite that ranks for your project name converts the buyer who is already searching for you — at no cost per lead.
Buyers and Google both look for the RERA number, approved plans, possession date and area statement. Sites that hide these lose trust at exactly the moment a serious buyer is comparing two projects.
Sold-out towers and revised price bands stay live for months when updates need a developer. Sales teams then field calls about flats that no longer exist.
Sector-specific functionality — not a generic feature list rebadged for your industry.
A standalone, fast-loading site per project with its own domain or subfolder, built to rank for the project name and its locality.
Registration number, approved layout, carpet-area statement, possession timeline and disclaimer rendered in a consistent, auditable format on every project.
2/3/4 BHK plans with carpet and built-up area, tower-wise availability, high-resolution renders, walkthrough video and virtual tour embeds.
Date and slot picker that writes to the sales calendar, sends the buyer a confirmation on WhatsApp and reminds them the morning of the visit.
Distance to schools, IT parks, expressway and metro — the content buyers actually compare, and the content that ranks for '<locality> flats' searches.
Interactive EMI, stamp-duty and all-inclusive cost breakdowns that keep a buyer on the page and qualify budget before a call.
Every enquiry posts to Salesforce, Zoho, LeadSquared or HubSpot with UTM source, project, campaign and channel intact for accurate cost-per-visit reporting.
Instant brochure delivery on enquiry, drip follow-ups for cold leads and a click-to-WhatsApp path on mobile, where most Indian property buyers actually reply.
Your website should feed the tools your team already runs on, not become another island of data.
Every sector's buyers search differently. Here is what actually drives enquiries in yours.
Anyone typing your project name is deep in the funnel. If a portal listing outranks your own microsite for it, you are paying a lead fee for your own brand demand.
'2 BHK in Wakad', '3 BHK flats in Kharadi' and 'new projects in Hinjewadi' are the searches buyers run before they know your brand. One genuinely useful page per locality captures them.
The site office listing, with photos, timings and review responses, is what converts a map search into a walk-in.
'Is it better to buy under-construction or ready possession?' and 'what charges are extra beyond the flat cost?' are asked constantly and answered badly — well-answered, they surface in AI Overviews and pull the buyer to your site.
Pune's residential market runs on distinct micro-markets, and buyers search that way: Hinjewadi and Wakad for IT-corridor demand, Kharadi and Wagholi for the eastern belt, Baner–Balewadi for premium, Ravet–Punawale and PCMC for value, and Undri–NIBM for the southern corridor. A developer selling in three corridors needs locality pages that actually differ — the commute, the price band, the buyer profile and the competing projects are not the same in Kharadi as in Ravet. Channel partners across Pune also expect a broker portal and shareable digital brochures, which is a build requirement most template sites ignore.
Indicative India-market ranges so you can budget before you talk to anyone. Your quote depends on scope.
₹40,000 – ₹1,20,000
One project, 6–10 sections, gallery, floor plans, enquiry form with CRM push and WhatsApp alerts. Typical build 2–4 weeks.
₹1,20,000 – ₹3,50,000
Company site plus a manageable project library — ongoing, completed and upcoming — each with its own landing page, plus locality content and a blog.
₹3,50,000 – ₹15,00,000+
Multi-user platform with listing management, search and filters, broker logins, saved searches, lead routing and admin dashboards.
The specific builds within this sector. Each has its own requirements — tell us which one you need.
Corporate sites for developers — track record, ongoing and completed portfolios, investor and channel-partner sections, and a project library your team updates without a developer.
Focused sites for builders selling one to five projects, built around credibility, approvals and site-visit booking rather than a large content library.
Single-property and small-inventory sites with gallery, plan, pricing and enquiry flow — the fastest route from ad spend to a booked visit.
Multi-listing platforms with search, filters, saved searches, agent accounts, listing moderation and lead distribution — a product build, not a brochure site.
Custom CRM and CRM integration for site-visit pipelines, channel-partner attribution, call logging and stage-wise conversion reporting.
Campaign-to-CRM lead systems: landing pages, Google and Meta campaigns, instant WhatsApp response and cost-per-site-visit reporting.
Full-funnel marketing for launches and sustenance phases — creative, media buying, remarketing to floor-plan viewers and channel-partner campaigns.
Ranking for project names, locality queries and buyer questions so your own microsite outranks the portals reselling your leads back to you.
Design-led builds for premium inventory — full-bleed imagery, cinematic walkthroughs, private viewing requests and discreet enquiry handling.
Office, retail and warehousing sites with floor-plate specifications, efficiency ratios, tenant fit-out details and broker-facing documentation.
Apartment and villa project sites built around configurations, amenities, possession timelines and the family-buyer decision journey.
Listing-first builds for agencies and aggregators — bulk upload, map search, availability status and enquiry routing per listing owner.
WhatsApp Business API flows for instant brochure delivery, site-visit confirmation and reminders, and structured follow-up on cold leads.
Campaign landing pages built for one project and one offer, tuned for Google and Meta traffic and measured on cost per qualified site visit.
A single project microsite typically costs ₹40,000–₹1,20,000. A developer's corporate website with a manageable project portfolio runs ₹1,20,000–₹3,50,000, and a full property portal with listings, broker logins and lead routing starts around ₹3,50,000 and scales past ₹15,00,000. Cost is driven by how much of the site your team needs to update without a developer, and by CRM and portal integrations.
A builder website needs project pages with RERA number and approved plans, floor plans with carpet-area detail, tower-wise availability, a gallery with renders and walkthroughs, locality and connectivity information, an EMI calculator, site-visit booking, and an enquiry form that pushes into your CRM instantly with the source attached. WhatsApp brochure delivery matters more than a contact form in the Indian market.
Three channels compound: Google Ads and Meta campaigns for immediate volume, an owned project microsite ranking for the project name and locality queries for zero-cost-per-lead demand, and remarketing to people who viewed floor plans but never booked. The differentiator is speed of response — leads contacted within five minutes convert several times better than leads called the next day, which is why CRM integration matters more than form design.
Sell.Do and LeadSquared are built around Indian real estate sales workflows — site-visit tracking, channel-partner attribution and call-centre discipline. Zoho CRM suits smaller developers on budget, and Salesforce fits large groups already standardised on it. The right answer is whichever your sales team will actually update daily; the website should integrate with it rather than dictate it.
Both. The corporate site carries brand credibility, track record and the full portfolio. Each active project also deserves its own microsite because buyers search the project name, not the builder name, and a focused single-project page converts far better than a project buried three clicks deep. Retire or redirect the microsite once the project is sold out.
WhatsApp is where Indian property buyers actually reply. Automation sends the brochure and price sheet the second someone enquires, confirms and reminds site visits, drips follow-ups to cold leads, and lets a buyer reach a human without dialling. Because delivery and reply rates far exceed email, the same lead volume produces noticeably more site visits.
Yes. RERA requires registered project details to be disclosed in advertising and promotional material, including the registration number, and serious buyers actively look for it. Practically, showing the RERA number, approved layout, carpet area and possession timeline also builds the trust that converts a comparison-stage buyer.
A single project microsite takes about 2–4 weeks including content and CRM integration. A developer corporate site with a project portfolio takes 5–8 weeks. A property portal with listings, user accounts and lead routing takes 3–6 months. The usual delay is not development — it is waiting for approved renders, floor plans and legally cleared project copy.
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