Solution · Sales systems
Custom CRM Software Development in Pune
Every enquiry from your website, ads, WhatsApp and phone in one place — assigned, followed up and reported, without copy-pasting.
Pipeline · this week
- New leads (web, ads, WhatsApp)Auto-captured
- Assigned to salesRound-robin
- Follow-up reminders✓
- Site visit / demo bookedStage
- Source-wise conversionReport
Leads leak in the gap between marketing and sales. A form fill lands in someone's inbox, a WhatsApp enquiry sits on a personal phone, a call goes unlogged, and a week later nobody knows who followed up. Generic CRMs can solve this, but many teams abandon them because the fields, stages and screens don't match how they actually sell.
GK Digital builds custom CRMs and customises existing ones so the system fits your sales process — not the other way round. We connect your website forms, landing pages, Google and Meta lead forms and WhatsApp Business API, then add the pipelines, reminders and reports your managers actually check.
The problem this solves
!
Leads scattered everywhere
Inboxes, WhatsApp chats, call logs and spreadsheets — no single list of who enquired.
!
No follow-up discipline
Hot leads go cold because nobody was reminded to call back.
!
Marketing can't prove ROI
Without source tracking you can't tell which campaign produced the sale.
What GK Digital delivers
01
Lead capture
Website forms, landing pages, Google and Meta lead ads, WhatsApp and missed calls flow in automatically.
02
Your pipeline
Stages, fields and rules modelled on your sales process — site visits, demos, quotations or orders.
03
Assignment & reminders
Round-robin or territory-based assignment, follow-up tasks and WhatsApp/email reminders.
04
WhatsApp integration
Send templates and log conversations through the WhatsApp Business API.
05
Quotations & documents
Generate quotes and proposals from CRM data and track their status.
06
Dashboards
Source-wise leads, conversion by stage, salesperson performance and cost per sale.
How it works
- Step 1
Process mapping
We sit with sales and marketing to map how a lead becomes a customer.
- Step 2
Build or customise
A custom CRM, or configuration of an existing one, plus integrations.
- Step 3
Migrate
Import existing leads and customers from spreadsheets or your old system.
- Step 4
Adopt
Training, mobile access and refinements in the first weeks of use.
Who it's for
- Real-estate developers and channel partners
- Education and coaching institutes
- B2B manufacturers handling RFQs
- Clinics and healthcare providers
- Service businesses running Google and Meta ads
Pricing
Customising and integrating an existing CRM is quoted per scope. Fully custom CRMs are applications with user logins, which start around ₹2,50,000 — the same band as our other custom web applications.
Frequently asked questions
Should we build a custom CRM or use an existing one?+
If an existing CRM fits 80% of your process, customise and integrate it — it's faster and cheaper. Build custom when your process is unusual, you need deep integration with other systems, or per-user licence costs become significant.
Can the CRM capture leads from our website and ads automatically?+
Yes. Website forms, landing pages and Google and Meta lead forms can post directly into the CRM with the campaign source attached.
Can we use it on mobile?+
Yes. The CRM is responsive, and sales teams can update leads, log calls and see reminders on their phones.
Does it integrate with WhatsApp?+
Yes, through the official WhatsApp Business API, for templates, notifications and conversation logging.
Who owns the data?+
You do. The CRM and its data are hosted in your account or on infrastructure you control.
Talk to us
Talk to us about custom crm development — reply within 24 hours.
- Free consultation, no obligation
- Clear scope, timeline and fixed pricing
- Direct line to the team building your project
Get a free quote
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